Wednesday, May 19, 2010

Military families, integrated financial services, and banking reform

It turns out that USAA, a company whose goals include providing integrated financial services to military families, feels its business model may be jeopardized by the proposed Volcker Rule in financial regulation reform.

The idea of the Volcker Rule is to keep FDIC insurance of bank deposits from effectively underwriting riskier trading. The idea of the one-stop-shopping that USAA provides, with insurance and banking products offered by a single entity, is to streamline finances, something that is clearly useful for military families grappling with the stresses of deployment and relocation.